PRO TOOLS 9 CREATIVE COLLECTION HOW TO
How to increase brand awareness: 9 tactics 1. You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. And, yes, Coca-Cola is tops in food and beverages. Apple wins the consumer technology category.
The most valuable brands are usually the most recognizable. But no one is evangelizing for the generic brand. Sure, people buy it – usually because it’s the cheapest option. No one’s wearing a T-shirt showing their love of generic cola. Think about it as the difference between Coke and store-brand generic cola. After all, customers can’t love your brand until they know and recognize it. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video.īrand awareness is a required first step before building brand loyalty. Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell.
We’ll get into the details of how to measure brand awareness later in this post, but for now think of it as one indicator of brand health. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. What is brand awareness?īrand awareness is a measure of how well people recognize your brand, including how “aware” they are that your brand exists at all. Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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